4 Bad Link Building Strategies That Can Penalize Your Website

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  Link building is a process by which we can get high rankings in search engines. But as per changing trends, some of the bad link building strategies which were once considered to be great have outdated and moreover can get you penalized if practiced. Bad Link Building Strategies 2019 Here are 4 of these link building strategies that you must avoid in order to maintain your rankings in search engines: 1. Link Exchanges Bloggers like me no longer recommend practicing link exchanges. Link exchanges can often appear to be spammy to search engines if the links aren’t from a similar niche. Instead of Link exchanges, we can write give out links legally by creating a post reviewing the site to be linked. This not only makes your links legitimate but moreover, adds value for your readers too. Read more: What is link exchange in SEO? 2. Unnecessary blog commenting Commenting unnecessarily for links may not get you the benefit you are seeking for but this might lower your value in the eyes of p

Why is Keyword Research for SEO Important?

 A number 1 listing on Google can be totally pointless if it is for the wrong keywords. If the wrong people or too few people search for that keyword then your SEO efforts will be in vain. The keywords that you choose are the most important factor that decides whether you succeed or not. In this article, I will tell you – why is keyword research for SEO important?


If you target the wrong keywords, you’ll waste a lot of time, energy and money.

Keyword research importance

BE CAREFUL:

Think twice before you start. Many webmasters think that they already know the best keyword for their websites. If they haven’t done some research, they are usually wrong. There are several reasons for that:

– You know your business much better than anybody else. You know the special terms that are used in your branch and you know what you should search for when you’re looking for products like yours.

– Your customers don’t know as much as you. They don’t know your terminology and they might use totally different keywords. For example, a recent study found out that many people search for the keyword “nose job”. If you optimize your web page for the keyword “rhinoplasty” then these web surfers won’t find your site.

– Did you consider the intention of the searcher? Just because a keyword is used very often on search engines it doesn’t mean that you ’ll get many customers. People who find your website through a special keyword might not be interested in purchasing.

That’s the reasons why is keyword research for SEO important.

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